A DELICIOUS BUSINESS WITH A BIG HEART – MEXICO

Las Mermeladas de Beatriz, Las Galletas de Elena and El Licor de Ricardo

Back in November of 2020, my client Alfredo Taborga touched base requesting a handmade calligraphy design, predominated by a decorated letter as the focus…product labels for his new start up company. Alf was sheltering in Mexico, after being grounded from his business travels due to the pandemic. Being the smart man that he is, he shifted gears towards alternative life goals 2 and 3. Goal 1, career. Goal 2, take seminary courses. Goal 3, start a business to help struggling women in Mexico earn a living. It was my honor to create the labels as part of his Goal 3. Below, I will share my pictures and process. Alf’s website/email at the end of this blog entry.

Prototype Vinyl label with Decorated Letter for Las Mermeladas de Beatriz

Alf requested that I first design the jam labels for “Las Mermeladas de Beatriz,” as he has 10 flavors. I typically start with pencil sketches for all of my clients. As you can see, all of the wording is in Spanish.

ABOVE was my first sketch, which was the most influential to the final design. As the design evolved, Alf decided that the B should be in a circle with the ‘wild’ vine work around the letter. (Later you will see the other two product lines represented – E (Panadaría) and R (Licor).

ABOVE, we rejected the script, too hard to read on a label. Border – too stiff.

The ABOVE design won the award for shape, so although we made a circular wreath of fruits around each letter, this shape worked best on the jar. At the time of these sketches, I did not know there was going to be additional lettering on the label.

Final sketch….I reduced the large sketch to the approximately 2.75″ in height to see how it would fit on the wide jam jar. It is tiny, but legible.

The watercolor work begins. The fruit represents a few of his flavors.

ABOVE, this image shows the hand lettering around each circle, in black, and the gold gouache in the R and E, which came after the B was designed. I was able to ‘Photoshop’ them into the original “B” design, retouch and add color to the lettering.

BELOW, we tried a variety of background colors, but the ivory won out. It will look lovely on top of the colored mermeladas. It took quite some time, to clean up the original artwork’s background, so the background color would be flawless. I applied the Bevel & Emboss feature in Photoshop.

The two images ABOVE show what the label will look like in general. The printer needed the artwork in Adobe Illustrator for work flow and so my invaluable designer friend Greg Eckel, DesignCrew, Cincinnati, OH helped me finalize the images. He positioned the cut and safe lines and placed the arch. His digital assistance and coaching has been invaluable. The image BELOW, shows you the black layer that I had to create in Photoshop, to show the printer where the gold is to be placed. There was a black layer on the file for E and for B. Clicking off of the black layer reveals the gold layer.

BELOW, you will see my shiny vinyl labels. Sorry about the glare! Francis Printing, Oregon, did a great job directing me to this type of label. Water proof! Any stray jam can be wiped off and the label is stable. Alf wanted gold. This process, prints the design on a silver film, which once the PMS metallic gold is printed, it shimmers.

This is just a little peek at a hand cut label. The printer will die cut them all to the correct shape so the little pink cut line won’t show. The labels look beautiful, when you see them in person. Something good out of 2020!

Alfredo is a delight to work with, so I am happy to promote his business and share contact information. His website as of early February is still under construction but when up and running, you may ORDER his delicious offerings at www.LasMermeladasDeBeatriz.com, email is up and running now ventas@LasMermeladasDeBeatriz so get on his list and support his business with a great big heart!

A Book of Remembrance – Hand lettered

As the holidays arrive, we embrace those we love and enjoy their company. Yet, there are those who we love, that are missing from our midst, as they have ‘graduated’ from this life. It can be painful and lonely without them so it helps to remember them in a warm and sensitive way.

As a calligrapher, I attempt to do just that.  I have been called upon to create either framed Eulogy’s or Books of Remembrance that capture special traits and memories of a loved one’s life….a treasured tribute that can be passed down through the family.  I will share with you one book in particular, that I created in 2017.

My college room mate’s husband, Hector Dalton, called me to memorialize Beth’s father, Dr. Robert Lincoln Mather. A gift that would go to Mrs. Mather. Hector gave me a lot of freedom in creating the book, but said that he would: 1. Like it to be in blue (family favorite colors) 2. Bring in the 1950’s as that was Dr. Mather’s special era. Since I knew Dr. Mather, I threw in a couple of interpretive ideas as well. He was an eye doctor with 4 fashionable daughters and a wife, so I wanted to include eyes and glasses to bring out his career and family in a lighthearted way. Some of the pages lent themselves to illustrations so you will find a goat, cat, dog, skunk, chickens, a car and a harmonica, as well. Below, I will share the cover and title page and then back up to show you a little of my behind the scenes work.

Credit goes to Jim at Ohio Book (Cincinnati) for creating the lovely binding, debossed gold name and decoration, sewing the pages together, plus attaching the hand marbled end papers that I purchased from Talas in New York. (It took me quite awhile to pick a paper that matched the goat skin. Since I was in Oregon when I created the book, I actually bought and shipped 4 sheets of 2 different colored patterns, so Jim could pick the closest match for the blue leather cover).  The cover is Hudson Calf Leather in Electric Blue from Pergamena in New York. I so appreciate their quality calfskin and leathers for my projects. They are one of the few tanners left in the USA, so help me keep them in business!

Above is the title page for the book. It includes some simple vine work, the color blue, eye glasses from the 1950’s era and one set, signifying Dr. Mather. Note the stethoscope, since he was an Opthamologist. I especially love to work on Twinrocker Paper because of the handmade quality and deckled edges. Note that the top edge is straight. I had to cut one large sheet into two, losing a deckled edge. Therefore, I had to alternate the deckles with straight edges within the signatures.

Now, I’m going to back up a little and show you some of ‘roughs and research’ as the project unfolded. Pinterest and the internet were helpful resources. An old Speedball Textbook had some lettering styles for the simple Decorated Capitals.

I laughed my way through researching the unique eye glasses from the 50’s. 

Below you will see some of the unique shapes often found on signs or advertisements in the 50’s.                                                      These made a nice little field for the Drop Caps to sit on.

After collecting ideas for the pages, I cut tracing paper to size and penciled in all of the words. I discovered that I had to add more pages than I thought. I initially thought I’d need 18 pages, but went to 24 in all. As mentioned, I left room for small illustrations as they came up in the stories that Hector shared at Dr. Mather’s funeral.

After transferring the pages to the Twinrocker paper, I began lettering in the simple Foundational style,                                                                                   so the text wouldn’t conflict with the artwork and caps.

 

Next, I painted all of the little decorative caps with their funky background shapes and little 23k gold stars.                                                                                   Remember how the 1950’s art sometimes had those twinkly little stars to show a gleam? The blue matched the cover of the book and the gray was a color in the marbled paper. 

The little illustrations and 19 eye glasses with eyeballs came last….below are a few of the pages with illustrations.

This book took me about a month to create. Between designing, ordering supplies, laying it out on tracing paper, lettering 20 some pages, painting and illustrating, it took 5 times what I originally thought I would take. (BUT, it would be far too boring to just have text, when Dr. Mather was full of personality. So in came the illustrations for the stories).

Side note: If I were to add one thing to this project, I would like to see a leather slip cover/case made to slide the book into.

So I hope that this gives you a little insight into my process. Now you know a unique way to memorialize a loved one, in a way that reflects their personality – a special book that can be cherished and passed down through the generations. Commissions welcomed.

Family Trees – Lettering Your Lineage

For over 35 years now, I have been asked to take on Family Tree projects. After creating a number of them, I’ve designed a workshop, teaching calligraphers and artists how to lay them out in a multitude of ways. A few of them will be shared below. Probably the two favorites have been the Berghel Family Tree, which was about 3’x5′ or so and shaped like a tree. It included birth death and marriage dates. A couple on the trunk of the tree has ancestors in the roots and descendants in the branches.  I sure wish that I had a better picture of this. I’ve learned since, that on large pieces, I should take it to a photographer who can capture the fine detail. 

A second favorite layout has been the circular Twinrocker paper with feather deckle for smaller families, again, tree shaped. If you look closely, the image below has Laotian names over on the left side of the tree. My client kindly sent me the names in the Laotian alphabet, which helped tremendously.

The family below had a favorite tree in their yard and had me paint two-tone oak leaves with gold centers. Lots of detail! Note the float mounted handmade paper. You can frame in a circle or square and then put a handsome frame on it.

Nevertheless, what I call ‘straight line’ charts are still popular and those who choose them, often like to put crest or coat of arms in the layout to fill an empty space in the chart.

 

 Besides trees and line, you can create the family tree in fan shape, circle, wreath (names on leaves), you can put or use a transfer technique to place photos, or you can create little illustrations of homesteads or family hobbies or businesses, etc.

It has been a privilege and an intrigue to create family tree books or albums. The chart folds into a front pocket in a leather book, then each new family has a heading in the book and articles, birth/death documents and other inspiring pieces of information are included. This layout can really bring the family to life, making it much more personal. The book below was hand bound in green leather by Gabrielle Fox who also made a clamshell box with special end papers.

When starting a family tree the most important thing that I ask clients to organize for me are the family names. Make sure that they are clearly typed out in their generations.

By organizing this for the calligrapher, the client themself a lot of money and prevents errors.

Family Tree’s are extremely time consuming. Mainly because as you pencil in names, there is often the need to shift names this way and that, if your original placements prove to be off a little. That being said, if you’re creating a straight-line chart, a calligrapher should start to layout the longest generation of names. Why? Because once you fit that generation across the page, you know how wide a space should be allowed for each name in the longest line of names, you will know how much space to leave for the names in other generations. This way, you give the names and page consistency.

As you consider designing your family tree, you can add other elements. One client had me put every name in a little red box and each generation had a different decorative gold gilding around each box. Another client featured the old photos of the couples in the family on the tree. Yet another tree was for an organization…it showed how the organization grew and what new organizations grew out of it. The options are countless! I’m sure that you have plenty of great ideas of your own.

(Since I created the above family tree on calfskin, I’ve learned a new method for securing the skin. It keeps it taught while still allowing it to move).

If you’re reading this and considering having your own family tree completed, mine begin around $500 and have run up to $3,000. Some could go higher. Year 2017. I often need about a month or so to complete the tree. Pricing depends on the number of names, what dates are included, layout, illustrations, tree leaves, etc.

I’m happy to speak with you on the phone if you would like to explore family tree options further!

Best of Show, Oregon State Fair

What a nice surprise! Last Friday night I was awarded Best of Show at the Oregon State Fair 2017, Calligraphy Division. The cash award made it an even sweeter win.

To submit an entry to the Oregon State Fair, the calligraphy has to be created within the last 2 years. That is always a challenge for me, since so much of my work goes directly to my clients. My assistant, Heather Barton (who is also a calligrapher and prize winner), remembered that I had the ‘Achiever’ original remaining…..scroll down….

Reproductions are available!

‘Achiever’ was a piece that I completed for Mason, Ohio, client Dawn Shiver this past winter. She and her husband own Shiver Security Systems, Inc. in Mason and were looking for some special awards for their top salesmen. Dawn commissioned me to rework the wording and create the artwork, which was later scanned, retouched, color altered and finally high end reproductions were printed one at a time from my Epson R3000 printer on Entrada digital paper. The original was created on D’Arches black 140# paper, with tinted Dr. Martin’s bleed proof white to help the capitals pop. Brown gouache was added to my gold Winsor New metallic gouache to give the script more of a bronzed look. Fabulous Frames in Cincinnati, enhanced the awards with beautiful frames. DesignSource in Oregon, framed the winning original.

Achiever, Best of Show, Oregon State Fair 2017

Achiever – Best of Show, Oregon State Fair 2017, Calligraphy Division