Back in November of 2020, my client Alfredo Taborga touched base requesting a handmade calligraphy design, predominated by a decorated letter as the focus…product labels for his new start up company. Alf was sheltering in Mexico, after being grounded from his business travels due to the pandemic. Being the smart man that he is, he shifted gears towards alternative life goals 2 and 3. Goal 1, career. Goal 2, take seminary courses. Goal 3, start a business to help struggling women in Mexico earn a living. It was my honor to create the labels as part of his Goal 3. Below, I will share my pictures and process. Alf’s website/email at the end of this blog entry.
Alf requested that I first design the jam labels for “Las Mermeladas de Beatriz,” as he has 10 flavors. I typically start with pencil sketches for all of my clients. As you can see, all of the wording is in Spanish.
ABOVE was my first sketch, which was the most influential to the final design. As the design evolved, Alf decided that the B should be in a circle with the ‘wild’ vine work around the letter. (Later you will see the other two product lines represented – E (Panadaría) and R (Licor).
ABOVE, we rejected the script, too hard to read on a label. Border – too stiff.
The ABOVE design won the award for shape, so although we made a circular wreath of fruits around each letter, this shape worked best on the jar. At the time of these sketches, I did not know there was going to be additional lettering on the label.
Final sketch….I reduced the large sketch to the approximately 2.75″ in height to see how it would fit on the wide jam jar. It is tiny, but legible.
The watercolor work begins. The fruit represents a few of his flavors.
ABOVE, this image shows the hand lettering around each circle, in black, and the gold gouache in the R and E, which came after the B was designed. I was able to ‘Photoshop’ them into the original “B” design, retouch and add color to the lettering.
BELOW, we tried a variety of background colors, but the ivory won out. It will look lovely on top of the colored mermeladas. It took quite some time, to clean up the original artwork’s background, so the background color would be flawless. I applied the Bevel & Emboss feature in Photoshop.
The two images ABOVE show what the label will look like in general. The printer needed the artwork in Adobe Illustrator for work flow and so my invaluable designer friend Greg Eckel, DesignCrew, Cincinnati, OH helped me finalize the images. He positioned the cut and safe lines and placed the arch. His digital assistance and coaching has been invaluable. The image BELOW, shows you the black layer that I had to create in Photoshop, to show the printer where the gold is to be placed. There was a black layer on the file for E and for B. Clicking off of the black layer reveals the gold layer.
BELOW, you will see my shiny vinyl labels. Sorry about the glare! Francis Printing, Oregon, did a great job directing me to this type of label. Water proof! Any stray jam can be wiped off and the label is stable. Alf wanted gold. This process, prints the design on a silver film, which once the PMS metallic gold is printed, it shimmers.
This is just a little peek at a hand cut label. The printer will die cut them all to the correct shape so the little pink cut line won’t show. The labels look beautiful, when you see them in person. Something good out of 2020!
Alfredo is a delight to work with, so I am happy to promote his business and share contact information. His website as of early February is still under construction but when up and running, you may ORDER his delicious offerings at www.LasMermeladasDeBeatriz.com, email is up and running now ventas@LasMermeladasDeBeatriz so get on his list and support his business with a great big heart!